Not a few percent, not a few zlotys, but the entire profit from selling each coffee, nearly PLN 50,000 (over 10,000 EUR) for the whole batch, will be donated to the Polish Humanitarian Action. We are extremely grateful that thanks to the donation from Bero Polska, Coffeedesk, HAYB, Autumn, LaCava, Kafar and Story, we have been able to create together a 100% non-profit project.
I did not expect that I would ever happen to co-organize a coffee project in which coffee will be the least important element – you will not find its description on the package, you won’t even read about the flavor notes. But you’ll get what is now the most important – an uncompromising approach to supporting humanitarian activities.
The project was initiated by Paula Gwarek, a Q-grader from Bero Polska, an importer of green beans, who invited 5 Polish roasters to cooperate and create a joint coffee project for Ukraine. What is most unique is the scope of involvement of all partners. At every stage of the coffee production, everyone does it for a symbolic one zloty. Bero Polska has decided to donate 300 kilograms of green coffee! From these beans 5 Polish roasters: HAYB, ACR, LaCava, Kafar and Story, will create over 1,000 packets of roasted coffee. The Coffeedesk team is responsible for branding and selling it all. And all this, with no profit for any of these companies. Thanks to such a large scale, the sale of the whole project is expected to generate nearly PLN 50,000 (over 10,000 EUR), which Coffeedesk will then donate to the Polish Humanitarian Action.
This time Coffeedesk took over the design of the packages! It is a brand new situation, which was initiated to shorten the time needed to produce and market a product. Meanwhile, as usual in Coffeedesk, it expanded into much more. The Coffeedesk team, famous for their drawings on the order parcels, volunteered to decorate the coffee packages by hand, but this time, instead of crayons and markers, they activated squeezers with yellow and blue paint! And so, each package is different, unique, and comes straight from the heart. We sincerely hope that in this way we will be able to encourage some of you to order even a few packages and collect your own, small series of art pieces :).
The coffees are available as one product and shipped randomly, so you cannot choose the particular roaster from which you want your coffee or a specific packaging design. This also applies to buying several coffees in one order: Coffeedesk’s warehouse staff will prepare parcels with randomly selected coffees. The aim of the project is not to compare the different roasts, but to contribute to an important humanitarian action, so we want to focus only on what is important. Similarly, to emphasize the non-commercial nature of the coffees, they are only available in Coffeedesk’s retail offer.
Rwanda Nova Café des Mamas, roasted by one of the 5 roasters for filter methods, is available for EUR 14.05 per 250 g.
